Know Fair Trade
Know Fair Trade ... and know how to recognize the product is legitimate. The fundamental principles are centered on the respect for producers and workers in developing countries ... by ensuring them a guaranteed fair price for labour and goods.
You recognize legitimacy through Fair Trade certification from a qualified organisation ... ensuring the product is - in fact - what it says it is.
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Check the labeling on the product for proof. Here are some to look for:

TransFair Canada (a member of Fairtrade Labelling Organisations International or FLO) grants licenses to
companies wishing to sell Fair Trade goods.IFAT or the International Fair Trade Association is another.
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